Cookie Policy

Legal Framework

This Cookie Policy complies with the EU ePrivacy Directive (2002/58/EC as amended by 2009/136/EC), GDPR, and Swedish data protection laws. All non-essential cookies require your explicit, prior consent.

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. We also use similar technologies like pixels, web beacons, and local storage. They help us remember your preferences and analyze how you use MemoArc.

Types of Cookies We Use

1. Essential Cookies (Always Active)

Consent Status: No consent required - these are necessary for the website to function.

  • Session tokens: Keep you logged in (expires when you close browser)
  • Security cookies: Prevent fraud and protect your account
  • CSRF protection: Prevent cross-site request forgery attacks
  • Preference storage: Remember language, theme, and accessibility settings

Lifetime: Session-based or 1 year

2. Analytics Cookies (Opt-In)

Consent Status: Requires your explicit consent. These help us understand usage patterns.

  • Google Analytics: Page views, user journeys, device type, referrer source
  • Conversion tracking: Measure sign-ups, premium subscriptions, feature usage
  • Performance metrics: Load times, errors, user interaction patterns

Lifetime: 2 years (Google Analytics retention)

3. Marketing & Advertising Cookies (Opt-In)

Consent Status: Requires your explicit consent. These are set by advertising partners.

  • Google AdSense: Display personalized ads based on your interests
  • Meta Pixel: Track conversions and retarget users across Meta platforms
  • Mediavine: Video ad serving and performance tracking
  • Outbrain: Content recommendation engine

Lifetime: 30-730 days depending on provider

4. Third-Party Cookies

These are set by services we integrate (Stripe for payments, Supabase for data, etc.). Each has its own cookie policy.

Your Consent & Choices

How to Manage Cookies

  • Browser Settings: Most browsers allow you to disable cookies. Visit your browser's privacy settings.
  • Our Consent Banner: Use the cookie consent tool on our website to enable/disable categories.
  • Account Settings: Disable personalized ads under Settings → Privacy & Advertising.
  • Do Not Track: Set "Do Not Track" in your browser (though not all sites honor this).

Opt-Out of Advertising Networks

You can opt out of personalized advertising:

⚠️ Important Note

Disabling essential cookies may prevent you from logging in or using certain features. Disabling analytics and advertising cookies won't affect functionality but may limit our ability to improve the service or fund free features through ads.

Legal Basis & GDPR Compliance

Under GDPR Article 7, we obtain your explicit, prior consent for all non-essential cookies. You can withdraw your consent at any time using our consent banner or by contacting privacy@memoarc.com.

We do NOT use cookies for profiling or automated decision-making that could harm you. All cookies comply with the ePrivacy Directive's opt-in consent requirement.

Contact & Support

Questions about our cookie practices?

  • Privacy Inquiries: privacy@memoarc.com
  • Cookie Preferences: Use our consent banner on the website
  • Withdrawal of Consent: Email privacy@memoarc.com with subject "Withdraw Cookie Consent"

Last updated: March 9, 2026 | Version: 1.1 (GDPR & ePrivacy Compliant)